The operating system for real estate business growth.
Real estate business consulting for serious agents and team leaders building beyond themselves.
Strategy. Structure. Accountability.
Renegade installs the structure that turns reactive income into scalable enterprise.
Most agents scale income. Few scale structure.
Real estate rewards effort.
Enterprise rewards systems.
Income can grow while complexity compounds.
Teams expand. Admin increases. Decisions multiply.
Without structure, ceilings appear.
Renegade installs the architecture required to remove those ceilings.
The Renegade Architecture
Business architecture for real estate operators.
Renegade is built on three integrated disciplines.
Strategy
Clear direction. Defined priorities. Commercial focus.
Structure
Documented processes. Defined roles. Operating cadence.
Accountability
Visible metrics. Scorecards. Measured performance.
When these operate separately, growth fluctuates.
When integrated, scale becomes deliberate.
The 6 Stages of Business Growth
The 8 Pillars of Operational Excellence
Eight pillars. One operating system.
Most agents improve one pillar at a time.
Renegade aligns all eight inside one system.
Fragmented tools create noise.
Integrated architecture creates leverage.
Renegade OS
The operating system behind the framework.
Renegade OS is the structural layer above your CRM, marketing and reporting tools.
Visibility
Dashboards. Forecasting. Performance clarity.
Control
Defined workflows. Structured meetings. Role accountability.
Scale
Leadership depth. Process leverage. Revenue beyond you.
This is not another tool.
It is the layer that unifies them.
Founder and Strategy Consultant | MBA
With over 25 years across retail, technology, media and real estate, Renee Lodens blends corporate strategy with practical implementation inside agency environments.
Renegade was built inside the real estate industry, not outside it.
The work focuses on installing business structure that allows ambitious agents to build enterprises that grow with clarity, consistency and longevity.