Our Story
Helping real estate agents
build real estate businesses.
The Renegade Way is a well-considered approach to building scalable, sustainable, high-performing real estate businesses. Transform your business with The Renegade Roadmap, a framework for business transformation and growth focused on strategy, structure, and accountability.
Strategy
A clear plan that defines your vision, aligns goals, and utilises people, processes, tools, and revenue to accelerate growth.
Structure
A comprehensive framework integrating the 8 Pillars of Operational Excellence.
Accountability
A system ensuring responsibility, tracking goals, and enabling course correction for continuous improvement.
Renee Lodens
Founder + Strategy ConsultantStrategy is the foundation of transformation and growth.
It’s the vision, the plan, and the pursuit of something enduring. It’s the willingness to challenge the status quo and redefine what’s possible.
With over 25 years of experience across industries such as retail, technology, media, and real estate, I’ve had the privilege of working with individuals and teams who dared to think differently, strive for more, and embrace growth.
My journey is shaped by refining strategies, watching teams thrive, and witnessing businesses evolve into high-performing legacies. It’s fuelled by the competitive energy of the Sydney real estate market, where I’ve had the honour of driving transformation alongside industry leaders.
These moments have defined my purpose: to make building a real estate business seamless and enjoyable by guiding agents through strategy, structure, and accountability. To simplify this journey, I created The Renegade Roadmap—a framework providing the strategy, structure, and accountability necessary for not just success, but true fulfilment.
This is why Renegade Consulting Group exists: to help real estate agents create sustainable, scalable, and high-performing businesses while achieving personal growth and meaningful success.
Welcome to The Renegade Way.
Areas of Expertise
Strategic Planning
Empowering Individuals
Market Mastery
Operational Excellence
Effective Communication
Vision and Purpose
Credentials & Training
Masters of Business Administration, UTS
Bachelor of Arts, UNSW
Cert. IV in Real Estate Practice, Class 2, REINSW
Six Sigma Green Belt
Scquare Strategic Thinking
Miller Heiman Strategic Selling